Auto Express Columbia · Website Redesign Review

Five new directions for the same dealership.

Each concept below is a fully built, independent website — different layout, type, color, and motion — but every one pulls from the same real, current data: all 56 vehicles on the lot, the real address, hours, phone, and financing details from autoexpresscolumbiatn.com.

These are static concept builds for review, not the live site. Vehicle photos are pulled from the dealership's existing photo host — final production would self-host them. Nothing here overwrites or replaces the current site.

5concepts
56vehicles, real inventory
19makes represented
0invented facts
Concept 01

Summit Modern

Clean, minimalist, confidence-through-whitespace. Oversized type, one indigo accent, soft shadows instead of borders. Reads like a modern SaaS product applied to a car lot.

MinimalLight modeCount-up stats
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Concept 02

Midnight Reserve

A dark, moody, boutique-showroom feel. Serif headlines, champagne-gold accents, spotlight glows, and a slow-scrolling marquee of every make on the lot.

Dark modeLuxuryMarquee ticker
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Concept 03

Ignition

Bold, fast, energetic. Diagonal-cut sections, skewed accent blocks, tilt-on-hover inventory cards, and a scroll-progress bar. Built to feel urgent without feeling cheap.

Bold colorMotion-forwardMobile CTA bar
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Concept 04

Columbia Heritage

Warm, local, trustworthy — a modernized take on the classic American dealership look. Navy and brick-red, badge shapes, gentle reveals, no clichés.

Warm paletteTraditionalBadge accents
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Concept 05

The Lot — Editorial

A magazine-style redesign: asymmetric grid, expressive serif display type, numbered inventory index, clip-path image reveals. The one that looks nothing like a car-dealer template.

EditorialAsymmetric gridSerif display
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